York, PA – The Cultural Alliance of York County is kicking off a multi-media campaign to support the safe reopening of York’s arts venues for in-person events. In support of all York County arts attractions, the ‘Raise the Curtain’ campaign will highlight all of the upcoming concerts, festivals, and arts experiences we have been missing while ensuring audiences maintain their personal level of comfort and safety. Presented by Glatfelter Insurance Group with additional support from M&T Bank, Traditions Bank, CGA Law and WITF, the ”Raise the Curtain” initiative will launch with a week of free, featured events in the community from February 14th-19th followed by a public service campaign to reengage patrons with the arts they have been missing. A list of free, featured events being hosted in February can be found at www.culturalyork.org/events/raisethecurtain. A full schedule of all cultural events can be found at www.york365.com.
“Over a long and difficult pandemic, York’s arts, entertainment and cultural venues have fought a courageous battle for survival—patiently planning, pivoting, and employing safety measures so audiences could return,” states Kelley Gibson, President of the Cultural Alliance. “Our cultural groups are still working to recover from an estimated $17.97 billion loss as of July 2021, and they need us to help them dim the lights, draw the curtains, and reconnect with the arts that bring us joy and healing.”
Raise the Curtain marketing will include radio, online, social media, and billboard advertising locally and in regional markets to attract visitors to our cultural attractions. “Raise the Curtain” will continue through the warmer months with the use of an arts and culture ‘street team’ who will pop up at selected events and festival to promote the cultural sector as a whole.
To learn more about “Raise the Curtain”, see a list of upcoming cultural events, or have your event featured, visit www.york365.com.
Founded as a United Arts Fund in 1999, the Cultural Alliance’s annual campaign currently supports arts organizations and artists that are essential to arts and culture in our community. Over the past 22 years invested $12 million in cash and $2.5 million in in-kind support for the arts. Through critical operational grants, the Cultural Alliance is the lifeline for arts and culture in York County. For more information, call the Cultural Alliance at 717-812-9255, visit our website at www.culturalyork.org, visit the Cultural Alliance of York on Facebook, and follow @CulturalYork on Instagram.
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